I know countless brands who’ve grown thriving communities via proactive engagement. This method requires a time commitment but it pays off in the long run. Make a list of the top ten hashtags that best suit your niche, then comment on ten photos, stories or posts from each of those hashtags every day.
Go out of your way to discover the hashtags that best relate to your mission and the audience you are hoping to build. Proactive engagement means starting the conversation with people who may be talking about a topic within your niche but who haven't directly mentioned or messaged you. This includes responding to comments, answering your DMs and re-posting stories you've been tagged in. Reactive engagement means engaging with people in response to their engagement. There are two ways to engage with your audience: reactive engagement and proactive engagement. It builds rapport with your followers and creates lasting relationships that could lead to more sales, customer satisfaction or even social change, depending on what you're striving for. Engaging with people in your audience and network is crucial to building a stronger social media presence. You can also add value through engagement. Adding value can come in several different forms, including solving people’s problems, breaking a news story and clarifying a misunderstood topic. The videos on my TikTok homepage share a common thread - they are interesting to watch and add value to my life. Even spending one hour every weekend planning your content can turbocharge your posting frequency and ensure you're not missing out on reaching your audience.Īs a viewer, there’s nothing more irritating than watching a video that wastes your time. Schedule your posts ahead of time to ensure you'll never miss a beat. Utilizing a content calendar can put an end to this problem. This had a huge impact on my reach. Had my followers lost interest or forgotten who I was? Possibly, but it was more likely because the Instagram algorithm rewards users for consistency. Not only did my followers drop, but when I returned to Instagram and posted a piece of content, fewer people engaged with that content.
Years ago, I took a break from Instagram and didn't post for over a month. In an age where you have only a few seconds to grab users' attention, storytelling is an effective way to engage people in what you have to say and connect them to who you are on a more personal level. Storytelling resonates with people because it is a natural, engaging form of communication. However, it wasn't until I told a personal story that my videos started going viral. When I started posting on TikTok, I challenged myself to post every single day.
The algorithm rewards users for creating interesting content by showing the video to bigger and bigger audiences. Social platforms know through watch time and retention rates how effective a video is in keeping the viewer’s attention. This is not a coincidence: The algorithms for many platforms, including Instagram and TikTok, are known to reward users who are able to tell a compelling story. Some of the most followed and well-respected people on social media are amazing storytellers. But in order to successfully send a compelling message to your followers, you must tell a story.
You can communicate through any format - a blog, video, Tik Tok or quick Twitter update. Storytelling is vital while building your social media presence.
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